![]() ![]() ![]() #Derana etunes tvAt present, TV Derana conglomerate is the leading media portal in Sri Lanka and has over 3 million mobile downloads. Our team is in constant enhancement of the portal and the mobile applications to offer a seamless user experience. Combined with the FortunaCreatives team working on its Search Engine Optimization, the site was able to reach the highest-ranking and garner a higher reach. Designed to outdo other media rivals, Ada Derana offered faster news updates, live streaming, VOD of the news program, and other video content. They believed a transition from traditional news to digitally disseminating news would achieve this and they were right.Īs their selected technology partner, FortunaCreatives and Derana devised a plan to develop a state-of-the-art web portal with a backend system that provided real-time content updates, on-demand media library, programmatic advertising module, and many other features. As a new player in the media industry, Derana wanted to differentiate themselves from their reputed rivals. Our client had realised how big digitalization was for the news industry. Image: Studio 24: TV Derana’s state-of-the-art augmented reality enabled news studio which is a one of a kind in Sri Lanka Digital First: The Catalyst With this partnership, a catalyst was formed. In 2007, FortunaCreatives took on the mantle to partner with the newbie TV Derana in their digital efforts as it grew into a terrestrial TV channel. Rewind to 2005 when Derana entered the foray to make a mark with big players in the market holding a majority of the channel share. In late 2017, Derana became the number 1 channel in Sri Lanka according to LMRB research data and has maintained this position to-date. TV Derana is a household brand in Sri Lanka and is closely associated with the Sri Lankan identity and tastes. ![]()
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